Our Design Models
Many agencies write a case study immediately after a campaign launches. At Intheblack, a case study is written only after a campaign has run for a minimum of six months, with proven increased sales resulting from a clearly defined brand image. Intheblack’ work is also subjected to a logo test, in which consumers are shown brand communications without a logo to ensure that they still recognize the brand. This is how Intheblack defines true branding — with distinctive ideas that stand the test of time and create sustainable growth for clients.
We create enduring brand platforms, not short-lived campaigns. We are unique in embracing a design-led approach to create brand meaning, because we believe meaning trumps information by forging a deep and powerful emotional connection with consumers.
We deploy many skills but our best work comes together to form what we call a Brand World. A world of choices culminating in one cohesive experience.
What makes us great? Our people!
We are branding agency using facts, intuition to unlocking the power of change, with a focus on branding, digital and sharable content thrive in a connected world.
We partner with C-Suite, those who want to stand for something, create difference & have a positive emotional impact on society. We’re a collaborative team of strategists, writers, designers, filmmakers, and programmers united by our enthusiasm for building brands and experiences that drive meaningful change for the companies we partner with.
If you hesitate between us and another agency, don’t choose us. We don’t do pitches. If you want to work with us, please contact us directly.