We create and redesign identities
from strategy to visual design.

We're a leading brand identity agency with deep expertise in helping brands find their compelling point of difference. For more than 05 years we’ve paired strategic tools with beautiful design solutions to help business to be in the black.

Our work flexibly on resters, retainers and individual projects with Standard Chartered Bank, ACB, Shopdecor, Fit Home, Cánh Cam or Ciao Cafe... Our purpose is to design brands that people care about, engage with, share & enjoy. We deliver a fully-integrated creative service underpinned by compelling bright ideas that people spontaneously pick up and retell.

We work hard to understand what's now and what's next. We know what you want, and we deliver… more than you expected. That's we do what we do best.

Discover Intheblack from the best branding companies in Top Branding Agencies – 2019 Branding Company Rankings & Reviews

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Our Agency Our Agency

Our Design Models

Brand Intheblack founded and run by designers. We work for clients who value creative and practical ideas. We demonstrate our expertise through our work rather than talking because design is, first and foremost, a craft for us. We design brands that stand out from the competition. We create concepts, products, and services that transform brands. This can mean a brand identity, a retail concept, restaurant interiors, packaging, publications, digital services, installations or whatever serves the purpose best.

Design Partner

People Matter

We’re in the people business. We understand brands because we understand people. Today, it’s not enough to stand out. Brands must fit into people’s lives in ways that are useful, genuine and enriching. And we foster these relationships by aiming for the most powerful consumer touch point we know: The heart.

Incubation Partner

Brand Identity Agency

It means we don’t sell services. We help brands sharpen their presence, venture into new territories, reinvent relationships or take new direction. And this is why we work from insight to impact using innovation, strategy, design and communication as our tools. Helping brands identify potential by turning knowledge into actionable insights.

Our Approach

We create enduring brand platforms, not short-lived campaigns. We are unique in embracing a design-led approach to create brand meaning, because we believe meaning trumps information by forging a deep and powerful emotional connection with consumers.

We deploy many skills but our best work comes together to form what we call a Brand World. A world of choices culminating in one cohesive experience.

Collaborative & Collegial

Our best working relationships are creative partnerships. We see ourselves as your team.

Visible & Tangible

We make things as real as possible, as soon as possible.

Open & Transparent

We strive to make the team, the approach, and the pricing as clear as we can.

Fast, Flexible & Iterative

Designing for digital is designing for change. We embrace that in our approach.

Pragmatic & Tech-Savvy

Our goal is to get great products built. We design for efficient development.

Do Things People Love

A brand creative company driven by a simple mission: do things people love!

What makes us great? Our people!

As a visual identities specialist at Ho Chi Minh, the first brand identity agency in Vietnam. We using facts, intuition to unlocking the power of change, with a focus on brand and identity thrive in a connected world.

We partner with C-Suite, those who want to stand for something, create difference & have a positive emotional impact on digital economy. We’re a collaborative te(A)m of strategists, writers, designers, filmmakers, and programmers united by our enthusiasm for building brands and experiences that drive meaningful change for the companies we partner with.

Pitching Ideas!

We focuses on idea-driven strategy and design to create and advance steadfast identities. If you hesitate between us and another agency, don’t choose us. We don’t do pitches. If you want to work with us, please contact us directly.

Our Team Our Team Our Team Our Team